Have you ever walked into Sephora or Ulta and walked straight back out empty handed because you simply don't know what to buy? Or you head to the department store and the lady at the beauty counter matched your skin "perfect" in store and then you go outside only to find you have an orange face? Well, you are not alone.
It's time to abandon overwhelm once and for all and walk confidently
into stores to create your perfect makeup bag.
The beauty guide collections
A collection of comprehensive guides to modern day makeup, how to choose your products and the tools to go with them.
After 14+ years in the beauty industry, I realized I was getting asked the same questions over and over again. No one knew what to buy and the market is completely oversaturated with too many brands claiming to be the best. But how do you know what you are buying is actually the best? Or that you are buying something that will work with your skin? The truth is, you don't. Unless you spend over a decade investing in make up and finding products that work like I have done.
For years and years I have not only done hair and make up for events, but I have guided many women in a direction of product selections to help them feel more put together, have more self confidence and feel less overwhelmed by all the beauty products that are out on the market. As a make up artist, my job was making people beautiful for one special day, one special shoot, one commercial, one party, one something. The one thing that I consistently loved was seeing my clients transformation. Not only how they looked but how they acted. It didn’t matter if they were a mom getting ready for a photo shoot or a model getting ready for a commercial. They walked in usually a little sleepy and a lot of times embarrassed at their bare face and undone hair. But once I was done and they got a glimpse of their hair and makeup - wowza, did they change. They instantly stood taller, they smiled more, they were more confident, they spoke more, they generally took like 900 selfies and then they asked me how the heck I made that magic happen. While it made me so happy that my clients loved my work, it made me slightly sad that they didn’t feel this empowered to feel this way every single day.
I want these guides to be tools of empowerment for you. Resources that you can read through, watch and trust that I have already done the work for you by researching, buying product and testing them out to see what has worked and been successful for all types of faces. These books + videos are like having a personal make up artist shopping for the very best products that actually work and showing you how to use them.
whats the difference between the Beauty Guides?
I have created 3 separate options for 3 different budgets and needs. From the clueless mama who needs massive help to the mama who is pretty comfortable with her image but wants some amazing product recommendations - there is an option for you!
This is the most basic version of the collections. This is an eBook that has all product recommendations. This is for someone who knows how to apply and pick their colors, but maybe just wants to know the products a professional would pick.
The Ultimate Beauty Guide is a comprehensive guide to modern day make up, how to choose your make up brushes, how to care for your make up brushes, how to pick your colors, where to apply your products pro tips and more! This has a full eBook, images and diagrams to help guide you through all things beauty!
This is a video based beauty guide that includes The Ultimate Beauty Guide eBook, all the images, diagrams, product recommendations, how-to's and now includes videos for every single section of the book demonstrating application techniques and caring for your tools.