home of the first ever comprehensive beauty course created for the everyday woman.

professional recommendations, for the everyday woman


I’m Jaime McLaughlin

and I believe with the right tools, women can be pretty powerful without being overwhelmed.

And I am a hair and make up expert, self care advocate and mom to four beautiful babies. When it comes to beauty, I like things simple. When it comes to self care, I like it often. And when it comes to babies - give me all of them!

I have been in the beauty industry for over a decade and have worked with women from all walks of life. But one thing they all have in common? They lack confidence and struggle with guilt. We often feel like we are too much and never enough at the same time and I am here to tell you that you are enough, that you can and should make time for yourself and that healthy habits and sustainable strategies to making yourself a priority will save your sanity.


motherhood is hard…but

you don’t have to sacrifice yourself at the altar of motherhood…to be a good mom.